The project focused on the redesign of the One Up Studio website. The objective was to strengthen the studio's positioning within the international design and development landscape while creating a digital presence capable of expressing its creative approach and technical expertise.

The challenge was to deliver a memorable experience without compromising clarity and usability. The website needed to showcase services and selected work through a familiar structure while introducing a more distinctive visual language capable of capturing the studio's identity.

The information architecture followed patterns commonly found across agency websites, keeping the focus on services, portfolio and company presentation. The design, however, shifted attention towards a more immersive experience where users become active participants rather than passive visitors.

Curved surfaces, an infinite canvas and a consistent system of animations were used to encourage exploration and reinforce a sense of openness and discovery. Interactions and motion behaviours were carefully defined throughout the project, with key animations prototyped in After Effects and translated into production through tools such as Lottie.