Mobilize FS / Mobilize FS /
2022—2024
41.92277, 12.56598
PR_MFS-00078
Mobilize Financial Services provides financing, leasing and mobility solutions designed to support a more flexible, connected and sustainable approach to vehicle ownership.
Project in collaboration with One up studio
UX/UI Design
Design System
The project focused on the design of the Mobilize Financial Services corporate website, created to present the brand's financial products and services. The platform needed to communicate the breadth of the offering while establishing a clear and recognisable digital presence.
The challenge was to translate the brand's ambition to move beyond traditional automotive communication. The objective was to create an experience that reflected a more technological, urban and forward-looking identity while remaining accessible and consistent.
The information architecture followed familiar patterns from the financial services sector, creating a clear and easy-to-navigate experience. This allowed the focus to remain on communicating the brand, its products and its services through a structured content hierarchy.
A scalable design system was developed to translate the new identity into a cohesive digital ecosystem. Bold typography, strong visual contrasts and lifestyle-inspired photography helped create a distinctive visual language aligned with the brand's positioning.
The collaboration extended beyond this project with the redesign of commercial newsletters across the Renault and Nissan ecosystems. The work focused on aligning communication materials with the new Mobilize Financial Services identity and digital guidelines.
