Diadora / Diadora /
PR_Ddr-000067
45.78267, 12.01123
2022—2026
Diadora is a historic Italian sportswear brand that combines sporting heritage and technical innovation to create products designed for athletes, runners and everyday performance.
UX/UI Design
Interaction Design
CMS Implementation
The project focused on the design and assembly of the Gara Carbon 3 launch experience within Diadora's Live Story CMS. The page was created to support the product launch and communicate its technical innovations and performance benefits.
The challenge was to showcase the shoe's evolution without reducing the narrative to technical specifications alone. The goal was to balance product innovation with the human side of running, keeping effort, commitment and personal progression at the centre of the story.
The page was designed in continuity with the visual language established across previous product launches. Product features and performance benefits were integrated into a broader narrative centred on training and the pursuit of improvement.
Parallax effects, motion elements and sticky sections were used to guide the reading experience and highlight key innovations. Technical content was balanced with more human imagery, creating a story that connected product performance with the experience of the athletes it was designed for.
The collaboration extends beyond this project and continues across a wide range of digital initiatives. Alongside UX and accessibility reviews, I contribute to the design and production of editorial and campaign experiences, helping maintain consistency across the brand's evolving digital ecosystem.
